Maipo

brand identity | digital design | print

Maipo is a progressive venue and events space which is an adaptable source of creativity in music, business and culture. Corporate identity for a multipurpose events venue in Santiago, Chile. The Mapocho River, which flows through central Santiago, was the inspiration behind the graphic element, being an aerial view of the river itself. Against the bold orange colour inspired from the Maipo volcano lying to the southeast of Santiago, the river stands out with a deep teal that feeds through the city.